Break-even point
The exact number of units you need to sell for revenue to equal total cost. At this point, profit is zero — but so is loss.
Example: $48,000 fixed costs ÷ ($64 price − $18 variable cost) = 1,043 units.
A clear, fast way to understand the volume, pricing and margin decisions behind a profitable product launch.
Adjust the assumptions and watch the crossover move.
At your planned volume, each additional unit adds $46 toward profit after variable cost.
Everything you need to read the model, challenge the assumptions, and make a better call.
The exact number of units you need to sell for revenue to equal total cost. At this point, profit is zero — but so is loss.
Example: $48,000 fixed costs ÷ ($64 price − $18 variable cost) = 1,043 units.
Every unit first pays for its own variable cost. What remains is the contribution margin — the amount available to cover fixed costs and then create profit.
A higher contribution margin means each sale does more heavy lifting.
How far expected sales can fall before the business hits break-even. It is your buffer against demand uncertainty.
A 56.5% margin of safety gives this launch room to miss the plan without losing money.
Small changes in price or cost can move the floor dramatically. Run a few scenarios before you commit to a forecast.
Use the analyzer to test the assumptions that feel least certain.
Break-even is a floor, not a target. Turn it into a decision by asking four questions:
Margin / turns a finance question into a visual conversation. It is designed for founders, product managers, and operators who need to pressure-test an idea before time and cash are committed.
Numbers become more useful when you can see how they move together.
The model is only as good as the assumptions you bring to it.
Use the result to choose what to test next, not to manufacture certainty.